No, the site's own search results pages should not be indexed by Google and other search engines in most cases. Long-term wisdom for search engine optimization says that the results pages from your site search should block search engine bots and not be included in a search engine's page index. The reason is to avoid … Read more Should internal search results pages be indexed?
Amazon product details are ranked for about 34 million keywords in Google in the United States. In this post, I will address three tips for optimizing product pages on your own e-commerce site using lessons from Amazon. 1. Product name The name of the product greatly affects organic search rankings. Product names are usually found … Read more 3 SEO lessons from Amazon for e-commerce product pages
The filters and facets used by e-commerce sites allow customers to quickly narrow down a product set by color, style or other attributes. It is called faceted navigation. It is perfect for targeting keywords with high demand. And it can seriously increase organic search traffic. … it can seriously increase organic search traffic. An illumination … Read more SEO: Why your faceted navigation pages are not ranked
Major improvements to organic search results require large-scale changes. E-commerce merchants tend to optimize product details. Many merchants overlook category pages that can provide more organic search options. My recent research on about 30 leading e-commerce sites, conducted with the company's platform seoClarity, shows that pages with parents and children categorize 19 percent more keywords … Read more Scalable SEO strategies to increase category pages
Shopify metafields allow merchants to store additional information to customize product detail pages. Adding a product to Shopify's administrator is easy. Navigate to the "Products" tab and create a new item, add a title, description, price and more variations. Shopify makes it easy to add products and include specifications and information. This is enough for … Read more Customize Shopify product pages with Metafields
Improving the speed of your e-commerce website should be a priority for 2020. While performance improvements can be time-consuming and expensive, there are quick fixes that make a big difference. Page speed is important, especially as the Google Chrome team plans to generate slow websites next year as described in November 2019 on the Chromium … Read more Speed up your slowest pages with retrieval