Building trust during the pandemic drives long-term loyalty

As most US states are opening up again, it is easy to consider removing temporary coronavirus policies. Instead, online businesses should focus on retaining customers and addressing issues. According to Ipsos, a leading data provider, 78 percent of consumers who have tried a new brand or product will continue to use it. Now it's time … Read more Building trust during the pandemic drives long-term loyalty

Pandemic Alters Retail Return Policy

The Coronavirus pandemic has forced retailers big and small to make significant, temporary changes in their return. Since March, dealers have generally handled returns in two ways. First, retailers have extended return times, which allows shoppers to return goods, 60, 90 or even 180 days after purchase. Second, dealers have temporarily suspended returns until the … Read more Pandemic Alters Retail Return Policy

Do you need sales in the pandemic? Increase customer service

As coronavirus keeps millions of people at home, online store traffic continues to increase. According to Statista, non-essential purchases are also changing online. The screenshot below from Google Analytics is for a small company that sells niche collectors online. Compared to 1-14 April 2020 to 2019, sessions, transactions and revenues increased by 72.16 percent, 238.85 … Read more Do you need sales in the pandemic? Increase customer service

5 Tips on email marketing during the pandemic

Most e-commerce companies rely on e-mail marketing. But the Covid-19 shutdown requires an evaluation of email frequency and tone, including tactics. In this post, I will address how to handle email marketing during the pandemic. Frequency Depending on the product or service, you adjust the frequency of marketing emails. It may be an increase or … Read more 5 Tips on email marketing during the pandemic

Pandemic marketing creates opportunities afterwards

The coronavirus pandemic has changed everything. Retail habits have improved. Companies that attract new customers and retain existing ones – right now – can recover or grow quickly as the economy reopens and continues. However, after the closure of Covid-19, the United States and the world can still face a serious recession. On April 14, … Read more Pandemic marketing creates opportunities afterwards

Tips for retaining online customers after the pandemic

The corona virus increases the visibility of e-commerce among consumers. Merchants, especially those who sell so-called "essential" goods, have experienced an increase in sales. Thus, Covid-19 represents an opportunity for online salespeople to retain new customers in the long term, not just under the temporary shelters. But many traders fail to capitalize. The following are … Read more Tips for retaining online customers after the pandemic

E-commerce fraud detected during the pandemic

The Coronavirus pandemic has led to significant changes in consumer buying behavior and raised concerns about e-commerce fraud. Fortunately, the total e-commerce scam does not appear to have increased proportionately with the number of purchases online. "We have not seen any significant change in the amount of cards that are not present at this place," … Read more E-commerce fraud detected during the pandemic

E-commerce is an important industry in the pandemic; 7 ways to remove the burden

With states that place restrictions on non-essential workplaces, managing an online store can be tricky. This is especially true for e-commerce sites that are extensions of brick and mortar companies. However, online stores will become increasingly important in the coming weeks. As more consumers turn online, demands for better prices and free shipping increase. So … Read more E-commerce is an important industry in the pandemic; 7 ways to remove the burden