Keyword research is the process of analyzing the words used by real people on search engines. This information – a window into searchers' desires – is a gold mine for search engine optimization. This post is the fourth installment in my "SEO How-to" series. "Part 1: Why use it?" discussed the importance of search engine … Read more How to do SEO, Part 4: Keyword Research
The Search Engine Optimization planning phase involves identifying a strategy and roadmap to reach your goals. The process can be daunting. As a framework, consider these six steps: Objective. What do you want to achieve? Measure. How will you monitor performance? Website Audits. What problems do SEO opportunities create? Strategy. What opportunities should you focus … Read more How to do SEO, Part 3: Strategy and Planning
Search engine optimization is the practice of configuring your site to increase organic traffic and conversions driven by Google, Bing and others. Part science and part art, SEO contains elements from website development, user experience, content creation and social relationships, as well as an understanding of search engines and their algorithms. This post starts a … Read more How To Do SEO, Part 1: Why Use It?
The payment industry is difficult to understand, even for practitioners. My 3-part series on credit card processing hopefully demystified jargon, pricing models and fees. This post will explain trading accounts. It is normal to be confused about payment processing, gateways and business acquisitions. The industry relies on confusion to charge fees that might otherwise be … Read more Primer on Merchant Account, Part 1: Roles and Features
Credit cards are the most important payment method for e-commerce customers. But for merchants, the backend infrastructure for processing and collecting funds is often confusing. This is the third and final post where I answer frequently asked questions about payment processing. The first part, "Part 1: Learning the Jargon," contained a comprehensive glossary of industry … Read more Credit Card Processing, Part 3: Reduce Cost
E-commerce merchants depend on credit card payments. But the processing fees associated with these payments are notoriously confusing. This post is the second in a series where I will often answer payment processing questions. The first part, "Part 1: Learning the Jargon," contained a comprehensive glossary of industry terms as well as explanations of fixed … Read more Credit Card Processing FAQs, Part 2: Pricing Models
Credit card processing fees are a long-standing pain for merchants. This post is the first in a series where I answer common payment questions. I should not avoid controversy and explain how treatment fees are derived and transferred to merchants. All the time, I will suggest ways to reduce treatment costs. The first challenge is … Read more Credit Card Processing FAQ, Part 1: Learn the jargon