Once it has defined the objectives of its business or marketing campaign, an e-commerce company should decide how to measure results. “There is a difference between winners and losers when it comes to web analytics. The winners … have a well-structured digital marketing and measurement model. Don't lose, " wrote Avinash Kaushik, founder of Market … Read more What is your plan for measuring market performance?
How quickly a web page loads and becomes interactive is closely related to user experience and conversions, and thus sales and profits. Website performance is critical for three reasons: the increase in mobile usage, Google's emphasis on page speed as a criteria for search ranking, and consumer expectations. As an example, one often cited 2017 … Read more 3 excellent performance testing tools from Google
Even before the coronavirus pandemic, e-commerce commerce should optimize advertising campaigns. It includes performance marketing, which is online campaigns that only cost the advertiser when a potential customer takes some action, for example by clicking on an ad per payment per click or starting a chat on Facebook Messenger. Given that stores are closing and … Read more Performance marketing in Coronavirus decline