Once it has defined the objectives of its business or marketing campaign, an e-commerce company should decide how to measure results. “There is a difference between winners and losers when it comes to web analytics. The winners … have a well-structured digital marketing and measurement model. Don't lose, " wrote Avinash Kaushik, founder of Market … Read more What is your plan for measuring market performance?
No video marketing plan is complete until you know how your business will push and distribute that content to your audience of customers and customers. Video content marketing begins with goal setting, understanding your audience, identifying topics and creating a schedule – often in the form of an editorial calendar. I covered all these steps … Read more A 5-step plan for video production and distribution
Videos are a powerful way for e-commerce to build lasting and profitable customer relationships. For example, YouTube reaches more viewers on mobile devices alone than the total American audience on any TV network. In total, more than 2 billion logged-in users visit YouTube every month, according to the company's press page. Add to the growth … Read more A 4-Step Plan for Video Marketing Success
Instead of planning your life year by year, plan 10 years at a time. The year 2019 is coming and 2020 will start. The question for many people is: Is 2020 the beginning of the next decade? That is, is a new decade about to begin? According to Farmers Almanac, an annual American magazine that … Read more How To Create A Ten Year Plan For Your Life –
With the rise of e-commerce, it is not surprising that online fraud is also growing. Of some reports, as much as 7.5 percent of all online transactions are fraudulent in one way or another – whether it be refunds, non-deliveries or returns. They all cut into the merchants' profits, especially in January and February, when … Read more Plan for fraud (but try to prevent it)