Use internal data for new products, new customers

An e-commerce company's internal data – website search queries, customer feedback, geographical concentration and more – can identify opportunities for new products and new customers. E-commerce merchants miss opportunities by not using their data. New products, new customers, upsells, cross-sells – internal data can provide insight into all of them. In this post, I will … Read more Use internal data for new products, new customers

Easy ways to offer customized products

Personalized and customized products can help smaller e-commerce companies stay in the future. The customization can be as simple as packing a group of items as custom "kits" or providing high quality engraved plates or vinyl labels. Nike offers customized shoes on its website. Buyers can, in selected styles, choose the color of almost every … Read more Easy ways to offer customized products

Analyze competitors' bread crumbs for categories, products

Knowing the bread cream navigation of your e-commerce competitors can be helpful. It can identify missing categories on your own website, navigation ideas and even competitors' best-selling products. At the recent SMX West conference in San Jose, Arsen Rabinovich from the agency TopHatRank shared a technology with Screaming Frog to extract bread structure from any … Read more Analyze competitors' bread crumbs for categories, products

Analyze competitors' bread crumbs for categories, products

Knowing the bread crumb navigation of your e-commerce competitors can be helpful. It can identify missing categories on your own website, navigation ideas and even competitors' best-selling products. At the recent SMX West conference in San Jose, Arsen Rabinovich from the agency TopHatRank shared a technology with Screaming Frog to extract bread structure from any … Read more Analyze competitors' bread crumbs for categories, products

How to rank in Google's new popular products

By reducing product searches thanks to marketplaces like Amazon and Walmart, Google boosted its e-commerce search game last week with a new organic search feature: popular products. Years ago, Google replaced its original attempt at organic online shopping, Froogle, with shopping ads. With popular products, organic shopping returns to the search results page with a … Read more How to rank in Google's new popular products