Credit Card Processing, Part 3: Reduce Cost

Credit cards are the most important payment method for e-commerce customers. But for merchants, the backend infrastructure for processing and collecting funds is often confusing. This is the third and final post where I answer frequently asked questions about payment processing. The first part, "Part 1: Learning the Jargon," contained a comprehensive glossary of industry … Read more Credit Card Processing, Part 3: Reduce Cost

SEO: Use canonical tags to reduce duplicate content

Canonical tags are an important tool for preventing duplicate content in organic search results. "Canonical" in search engine parlance means the true side of potentially many duplicates. Canonical tags are single lines of code in HTML part of a web page. They are invisible to visitors but not to search engines. Note the example below … Read more SEO: Use canonical tags to reduce duplicate content

Questions and answers: "Can we reduce shipping costs?"

If you've ever wondered if your e-store can afford free shipping, or you've been frustrated by poor shipping calculations at checkout, this is the post for you. I address four common questions about e-commerce transport. Certainly every e-commerce is unique – different products, places, values, cultures and goals. But most every e-commerce company delivers products, … Read more Questions and answers: "Can we reduce shipping costs?"