SEO: Search Console is the best source of keyword data

In October 2011, Google made a significant change that affected search engine optimization. To improve security, Google updated its SSL and encrypted search queries. The result since then is much less information about the searcher's organic keywords, the blue links they clicked on and the subsequent landing pages. In analyzes, the keyword indicated "(not included)." … Read more SEO: Search Console is the best source of keyword data

Yes, toxic backlinks can still damage search rankings

When a site links to your online store, that site indicates that it thinks your content is valuable enough to share with its own audience. Google and other search engines recognize this confidence, which can increase your site's ranking. For this reason, many search engine optimizers seek backlinks – these links from another site to … Read more Yes, toxic backlinks can still damage search rankings

SEO: Backlink review with Google Search Console

The best backlinks are the ones the search engines know about. Four reports in Google Search Console help analyze the strength of your backlink portfolio. Search engines use backlinks – links from other sites to yours – in their algorithms as a measure of value and authority. Google's original PageRank algorithm conceived the idea that … Read more SEO: Backlink review with Google Search Console

Should internal search results pages be indexed?

No, the site's own search results pages should not be indexed by Google and other search engines in most cases. Long-term wisdom for search engine optimization says that the results pages from your site search should block search engine bots and not be included in a search engine's page index. The reason is to avoid … Read more Should internal search results pages be indexed?

Website Search Tested among 10 retailers

The search engines on leading retail sites easily understand common misspellings, slaughtered brands and typographical errors. Your company's website search should, too. Modern software tools have made spelling much easier. For example, the Chrome grammar extension monitored every keystroke when I wrote this article in Google Docs. And Google Docs itself has a built-in spell … Read more Website Search Tested among 10 retailers