How to do SEO, Part 4: Keyword Research

Keyword research is the process of analyzing the words used by real people on search engines. This information – a window into searchers' desires – is a gold mine for search engine optimization. This post is the fourth installment in my "SEO How-to" series. "Part 1: Why use it?" discussed the importance of search engine … Read more How to do SEO, Part 4: Keyword Research

How to do SEO, Part 3: Strategy and Planning

The Search Engine Optimization planning phase involves identifying a strategy and roadmap to reach your goals. The process can be daunting. As a framework, consider these six steps: Objective. What do you want to achieve? Measure. How will you monitor performance? Website Audits. What problems do SEO opportunities create? Strategy. What opportunities should you focus … Read more How to do SEO, Part 3: Strategy and Planning

SEO, content and email work better

Search engine optimization, content marketing and email marketing can work together to create a virtuous bike that attracts customers to your e-store, encourages them to engage with your brand and take them back for purchase after purchase. Each of these marketing disciplines complements the others. SEO aims to attract more and better quality website traffic … Read more SEO, content and email work better

How To Do SEO, Part 1: Why Use It?

Search engine optimization is the practice of configuring your site to increase organic traffic and conversions driven by Google, Bing and others. Part science and part art, SEO contains elements from website development, user experience, content creation and social relationships, as well as an understanding of search engines and their algorithms. This post starts a … Read more How To Do SEO, Part 1: Why Use It?

11 Do-It-Yourself SEO Tips to Save Money

Search engine optimization takes time and money. If you have a short time but have money, an agency or consultant is an option. If you have some money, you can use these do-it-yourself tips to boost your site's organic rankings. 1. Improve title tags Look at your pages at the highest level. My research shows … Read more 11 Do-It-Yourself SEO Tips to Save Money

SEO: Target information ranking with pillars and clusters

If it is not a big brand, an e-commerce web category and product pages may not be ranked organically for information search queries. Creating pillar pages and cluster pages can help. Buyers are overwhelmingly searching for keywords that are not branded products. Unfortunately, conventional e-commerce content has problems with ranking for information issues that are … Read more SEO: Target information ranking with pillars and clusters

The role of accessibility in SEO

In the first few years, search engine optimizers usually resembled availability with rankings. We focused on algorithms. A site accessible to disabled users would also be available to Google. Or so we thought. We used alt attribute strongly. We knew that Googlebot couldn't detect words in pictures. So we took advantage of alt attributes, and … Read more The role of accessibility in SEO

SEO: Backlink review with Google Search Console

The best backlinks are the ones the search engines know about. Four reports in Google Search Console help analyze the strength of your backlink portfolio. Search engines use backlinks – links from other sites to yours – in their algorithms as a measure of value and authority. Google's original PageRank algorithm conceived the idea that … Read more SEO: Backlink review with Google Search Console

13 free SEO courses, beginner to advanced

Staying at home because of Covid-19 is a great time to improve your search engine optimization skills. The following seven learning sites together offer 13 free SEO courses. Some include free certificates to showcase your new skills on LinkedIn or elsewhere. coursera Coursera's instructional materials – from individual courses to master's programs – come from … Read more 13 free SEO courses, beginner to advanced

SEO: Manage crawling, indexing with robots exclusion protocols

Indexing is the precursor to rankings in organic search. But there are pages that you do not want the search engines to index and rank. This is where the "robot exclusion protocol" comes into play. REP can exclude and include the search engine's crawlers. Thus, it is a way to block bots or welcome them … Read more SEO: Manage crawling, indexing with robots exclusion protocols