Don't drop Google Shopping ads despite the free ads

In a surprise, on April 21, Google announced that some of the listings on the Google Shopping tab would be free. Google had required sellers to create a Merchant Center account and run Shopping ads through Google ads. So far, Shopping List sellers will still need a Merchant Center account but not Google ads. The … Read more Don't drop Google Shopping ads despite the free ads

Google gives back free shopping lists

This week, after a 12-year break, Google reinstated free shopping tab listings on search results pages. These free listings potentially fill a need that has been pleasing for years: allowing more e-commerce sites to compete in shopping sprees. Google's new free shopping lists appear under the ads on the shopping tab. The Shopping tab now … Read more Google gives back free shopping lists

Google displays shopping ads in Gmail

I received an email a few days ago from Google stating that Shopping ads would be running in Gmail starting the week of March 4th. Soon, your regular Shopping campaigns can reach users who begin and continue their shopping journey in Gmail. Shopping ads (both Product Shopping Ads and Showcase Shopping Ads) will be eligible … Read more Google displays shopping ads in Gmail