15 social media tools for 2020

Social media tools can help you plan and publish posts and campaigns, measure engagement, and find out what people are saying about your brand and competitors. Here is a list of social media tools for 2020. Some of these focus on publishing content; others offer additional tools to monitor your networks. Hootsuite Hootsuite Started in … Read more 15 social media tools for 2020

17 Free Social Media Analytics Tools

Social media can help brands distribute marketing content and engage customers. Free analysis tools can ensure that a brand's message connects to the right audience. Here is a list of useful analytics tools to optimize your social media accounts. There are tools to track engagement on social media, monitor competitors' content, discover trending topics, get … Read more 17 Free Social Media Analytics Tools

20 new social media tools for merchants

Take advantage of new and updated social media tools to improve your e-commerce. Here is a list of recent launches and updates from social media platforms. There are tools for content management, video production, 3D imagery, revenue generation, microfinance financing, networking and more. Facebook Facebook releases the Creator Studio app. Facebook has launched a mobile … Read more 20 new social media tools for merchants

What is the value of social media?

Measuring results from social media marketing can be difficult as much of the benefit is indirect and not easily traceable. E-commerce companies have different approaches to social media. Some see it as a way to create brand awareness, for example with print and TV ads. Others use it as a customer service portal for engagement. … Read more What is the value of social media?