How to do SEO, Part 3: Strategy and Planning

The Search Engine Optimization planning phase involves identifying a strategy and roadmap to reach your goals. The process can be daunting. As a framework, consider these six steps: Objective. What do you want to achieve? Measure. How will you monitor performance? Website Audits. What problems do SEO opportunities create? Strategy. What opportunities should you focus … Read more How to do SEO, Part 3: Strategy and Planning

A Pinterest strategy for growing an e-commerce brand

Pinterest users are founded and ready to buy. Getting more content in front of them will increase the product's visibility, referral traffic and loyalty. However, a careful strategy is required, which is what I will address in the post. Pinterest Strategy for e-commerce Label your profile. The first step is to tag your content. A … Read more A Pinterest strategy for growing an e-commerce brand

Success in mobile commerce requires a mobile-specific strategy

A distinct strategy for mobile e-commerce may or may not be the difference in success. In this post, I share a framework for creating a short- and long-term mobile strategy. Money, time and human capital are your most valuable resources. How you allocate each of these defines your strategy. A distinct strategy for mobile e-commerce … Read more Success in mobile commerce requires a mobile-specific strategy