A distinct strategy for mobile e-commerce may or may not be the difference in success. In this post, I share a framework for creating a short- and long-term mobile strategy. Money, time and human capital are your most valuable resources. How you allocate each of these defines your strategy. A distinct strategy for mobile e-commerce … Read more Success in mobile commerce requires a mobile-specific strategy
A high priority for e-commerce companies is to attract high-converting traffic. Email marketing is an important bridge to attract prospects to browse and shop. However, increased email competition and mobile distractions make it more and more difficult to stand out. A reward program can help. In this post, I will address the benefits of rewards … Read more Reward programs drive success with email marketing
The basics of an online store include a solid e-commerce platform, excellent customer experience, products that consumers want to buy, traffic and a memorable brand. Starting an e-commerce is easier than ever. Buying products is not a problem. Sophisticated global supply chains and distribution networks enable small businesses to obtain almost all types of products … Read more 8 key staff roles for e-commerce success 2020
Owning and running an e-commerce company should be rewarding and satisfying. It should provide a sense of well-being, creativity, drive and success. Unfortunately, it does not for some entrepreneurs. Sometimes entrepreneurs feel inadequate. They feel stressed, overworked and defeated. It is worse that a leader's feelings and attitudes can affect the entire company. Negativity and … Read more How do you define e-commerce success?
Search engine optimization does not happen automatically. Outdated websites, management's ignorance and insufficient staffing can judge success. It's true: search engine optimization is not a perfect fit for every ecommerce. SEO can drive strong improvements to organic search performance due to e-commerce sites that usually have large size, hierarchical layout and the ability to optimize … Read more 5 Obstacles to SEO Success