Write for fifth graders to drive conversions

E-commerce content is more than sales pitches and technical information. Buyers who cannot understand your communication will not convert. To get their attention, write on a fifth grade reading level. Reading comprehension plays a crucial role in e-commerce. Buyers need to understand how a product or service works. A good example is the Harry Potter … Read more Write for fifth graders to drive conversions

How to write better SMS marketing messages

SMS messages are powerful for transaction communication. The messages are easy to write when the content contains only a shipping message or an access code. But to compose marketing Text messaging can be much more challenging. For example, to avoid ellipses (…) or make sure a message is not split in two, the message is … Read more How to write better SMS marketing messages