Content lessons from 4,700 articles, 24 years of journalism

The type of blog posts, whitepapers and articles that attract and engage the company's potential customers are often the result of a process. Certainly there is a level of creativity in everything written. But for content marketing, that creativity is often similar to the work of a builder who carefully frames and finishes a house … Read more Content lessons from 4,700 articles, 24 years of journalism

Lessons from 20 years of Google algorithm updates

Search engine optimization is the process of optimizing web pages for ranking algorithms. But optimizing pages for people is equally important. Google's algorithm tries to mimic what people see. Google wants to align the intent of a query with a relevant web page. Google is constantly improving its technology to improve search results. Search optimizer … Read more Lessons from 20 years of Google algorithm updates